The Psychology of Personal Branding: Understanding and Influencing Perception (EPUB)

This is the theory-heavy book among the personal branding titles, concerned with why people form the impressions they do. It starts with how perception works and how you see your own brand identity, then examines the cognitive biases that color other people's judgments. Chapters on persuasion, emotional intelligence and reputation management explain how to influence an image without faking it. The cultural and social context of perception gets its own chapter, and the book closes with emerging trends and what psychology suggests about them.

Also available in: Spanish, French, German.

Written with the help of artificial intelligence, edited by Ciro Irmici.